National Jewish Health Brand Implementation
As a leading respiratory hospital and research institution, National Jewish Health occupies a unique position in the market. While maintaining a professional tone, consistent fonts, and color palette, the organization’s branding is tailored to its various audiences: patients, researchers and physicians, and donors.
Patient infographics. Educational information on a variety of topics is provided to patients via online infographics that make complex information easily approachable with short "sound bites" and illustrations.
Development events. As a non-profit organization, National Jewish Health holds fund raising events around the country. From golf tournaments, to elegant evenings, to themed events, materials for each are designed to appeal to that particular audience and marketed with both print and online graphics.
Research events. National Jewish Health is also dedicated to providing educational content to researchers and providers via conferences and seminars. Layered photo collages quickly convey each particular presentation’s complex subject matter with an appealing image that becomes that event’s hero image for a PowerPoint deck, online banners, signage, programs and other materials. The Bronchiectasis presentation was held during a conference in Nashville so subtle guitar and boot references were also incorporated.