Aspyra Brand Strategy & Design

Aspyra was formed through the merger of two healthcare technology companies, resulting in a new name and logo that were introduced without a comprehensive marketing or brand rollout. With limited context, clients were left unclear about the company’s positioning and expanded capabilities.

In collaboration with Aspyra’s communications manager, I developed cohesive messaging and visual systems to bring clarity to the new brand. Deliverables included a redesigned website, one-sheets, brochures, PowerPoint presentations, and advertisements—clearly communicating the value and enhanced offerings of the merged organization.