Denver Health Brand Implementation
In 2018, Denver Health introduced a refreshed brand centered on its mission of building a healthy, thriving community. Using authentic photography and bright, accessible illustrations, the brand brings clarity and warmth to important health messages while reflecting the people and communities Denver Health serves.
Frontline Workers Campaign
In collaboration with the marketing and public relations team at Denver Health, I helped develop a campaign honoring frontline workers during the height of the COVID-19 pandemic, when prolonged stress, uncertainty, and burnout were impacting healthcare systems nationwide. Centering the voices of employees through direct quotes, the campaign acknowledged their dedication and reinforced a sense of visibility, appreciation, and collective support at a critical moment.
Posters, social media graphics, and in-clinic screens celebrated staff across the organization, while “We support our healthcare workers” yard signs and T-shirts extended the message beyond hospital walls and into the surrounding community.
When Denver Health introduced its brand standards, the visual system included a limited set of simple, graphic illustration samples. To expand the brand across a broader range of communications, I created bright, approachable illustrations that deliver bite-sized messaging with clarity and consistency for both internal and external audiences.
Marketing Materials
Vaccine Distribution Campaign
To support vaccine distribution across Denver Health’s diverse communities, I designed bright, welcoming materials that made critical public health information clear and accessible. Content was delivered in multiple languages—including Spanish, Vietnamese, Somali, Russian, Amharic, French, Arabic, Burmese, Nepali, and English—to ensure equitable access and understanding.
In addition to patient-facing materials, numerous COVID-related pieces were produced with urgency to support internal planning and rapid communications, reflecting the fast-paced, high-stakes environment of pandemic response.
