National Jewish Health Brand Implementation
As a leading respiratory hospital and research institution, National Jewish Health occupies a unique position in the market. While maintaining a professional tone, consistent fonts, and color palette, the organization’s branding is tailored to its various audiences: patients, researchers and physicians, and donors.
Patient Infographics
Patient-facing infographics present complex medical information in an accessible, approachable way. Using clear visuals and concise “sound bites,” these pieces help patients better understand their health and feel more confident navigating their care.
Professional Education Materials
National Jewish Health is committed to advancing medical knowledge through educational content for researchers and healthcare providers, delivered via conferences and seminars nationwide. For these events, I created materials that distill complex clinical topics into compelling visual narratives. Each image serves as the hero graphic across multiple touchpoints, including PowerPoint presentations, digital banners, signage, programs, and supporting materials.
To highlight the location of conferences, subtle contextual elements were woven into the designs— island-inspired references for the Severe Asthma meeting in Hawaii, Haight Asbury flair for the conference in San Francisco, and a subtle guitar and boot motif for the Bronchiectasis conference in Nashville.
Development Event Materials
As a nonprofit organization, National Jewish Health hosts fundraising events nationwide, ranging from golf tournaments and themed gatherings to elegant evening galas. For each event, I design cohesive visual systems tailored to the audience and tone, spanning both print and digital platforms.
Deliverables typically include save-the-date cards, invitations, sponsor packets, programs, event signage and vinyl banners, branded swag, and 15–25 digital assets for online promotion—ensuring a consistent, compelling presence from first announcement through event day.
Marketing Materials
I design a wide range of marketing and informational materials that support both clinical and administrative needs across the organization. This includes modular flyer systems for referring physicians and patients, wayfinding signage, directories, and standardized forms—all developed to improve clarity, usability, and brand consistency.
I have also created new materials for the Concierge and Executive Health programs, thoughtfully extending existing brand guidelines while maintaining a cohesive and elevated visual identity.
